While we encourage you to read this policy in full, here is a brief summary of a few key points we want you to know:

We do not send your personal data to anyone.

All the information we learn comes from what you share while visiting and Browse our website. We do not collect your personal information from any third parties, so you decide what information to share.

Our website does not require you to log in, but we may acquire your IP address. We will use this information to maintain the website's functionality and security.

We determine content relevant to you and deepen our understanding of personality traits based on the answers you choose in our tests.

If you have any questions or comments about this policy, please feel free to contact us!

How do we collect information?

First, we collect, store, and use the information you share on our website. This includes your email address, comments, and any other information you enter on the website. If you post other people's personal information on our website, you must ensure that you have obtained the person's consent and disclose and process the person's data in accordance with this privacy policy. This is your responsibility.

Second, if you purchase items on our website for yourself or others, we will collect payment, tax information (e.g., country of residence), and contact information (e.g., email address), as well as details of the purchased items.

Finally, when you use our website, we record certain technical information. This includes information about your device and how you access and use our website, such as your IP address, browser type, version, page views, etc.

We also need to use cookies (small encrypted data files that your browser stores and sends when you visit our website) to store your personality test results and other website settings. For more information about cookies, please refer to the section below.

Cookies

Most features on the website (such as viewing your personality test results) require the use of cookies. By using our website, you agree to our use of cookies in accordance with this policy.

We use "persistent" cookies on our website. Persistent cookies remain on your device until they are deleted or expire. The use of cookies allows us to recognize you and other users when you visit the website and to track your usage preferences.

We use Google Analytics to track website usage. Third-party services may use cookies and other technologies to collect technical data about your behavior and device (e.g., your device's IP address or screen size). For more details, please refer to Google's privacy policy. You can also opt out of Google Analytics tracking at any time.

If we have an existing customer relationship with you (e.g., if you purchased items on the website), we may also use Facebook Pixel to analyze the effectiveness of Facebook ads. However, we do not have access to your Facebook profile or any other data you share with Facebook.

Most browsers allow you to refuse all cookies, while some browsers only allow you to refuse third-party cookies. However, blocking all cookies will prevent you from using many websites, including ours.

Do you have to provide information and why is it needed?

You are obliged to provide contact information and other relevant information so that we can communicate with you and provide the services displayed on the website. When we collect information from you (including through this privacy policy), we will inform you whether you need to provide us with this information.

If you refuse to provide the required information, we may not be able to provide you with services that require the use of such information (e.g., certain features or assessments).

How do we use the collected information?

We use this information to provide you with personalized services and relevant content. Therefore, we must use your information in the following ways:

If you request your personality test results to be sent to you on the "Results" screen or in the "Preferences" section;

Send you messages related to your test results, such as a link to your online results;

Identify you and ensure the security of your account — for example, by verifying the email address you provide;

If you decide to purchase items from us, we will process your payment and send you an email containing the online results corresponding to the purchased items;

Provide you with relevant content and services — for example, information about people with the same test result type as you;

Respond to your questions, suggestions, or complaints about this website.

We use your information in the legitimate ways described above. We must do so to make the services and content as relevant as possible to you, which is in the interest of both parties.

In addition, we have a legitimate interest in maintaining our relationship with you, improving the website and services, and protecting you and other users.

Therefore, we will use your information to:

Analyze how you use our website to better understand your needs and optimize services and your experience. For example, by calculating the time you spend on a specific page before and after changes, we can understand whether adjustments are needed. To do this, we will use third-party services (such as Google Analytics) to collect standard web log information and details of visitor behavior patterns (e.g., how long you read the test report). If we have an existing customer relationship with you, we may also use Facebook Pixel to analyze the effectiveness of Facebook ads. The above services have been described previously.

This information is processed and not associated with any individual. For example, we do not allow Google to try to match this information with your personal data.

Improve the website and develop new features. For example, if most respondents in a survey indicate that they want to learn more about how to deal with difficult colleagues, we will also consider this.

Conduct internal analysis and scientific/statistical research to improve services and understand personality traits. For example, your answers to questionnaires can help us identify whether you are more likely to be extroverted or introverted. The primary research data you provide is anonymous or pseudonymized, and access to it will be strictly limited. Even our researchers can only see data that cannot be linked to any personally identifiable information, and we only publish aggregated statistics.

Ensure website security and prevent fraud.

Ensure the safety of you and other users, including cooperating with law enforcement agencies. For example, if the information you post makes us believe that you or others may be in danger, we may report it to the police.

Verify that you comply with the website's terms and conditions of use, for example, maliciously frequent access to our services.

While legitimate interests cover most actions, other legal bases also apply to our processing of your data in the following circumstances:

We explicitly request your consent for processing;

When we provide services to you as a member — in this case, we will enter into an agreement with you and process your data through the agreement (see terms and conditions for details). This agreement allows us to retain and delete data, and if relevant data is processed under the agreement or legitimate interests, we will retain and delete data in a manner that may override certain rights you may have.

In other rare cases where other legal bases apply, such as protecting your vital interests or those of others, or when we are legally required to process information.

Finally, in addition to the above, we will only use your information with your consent in the following circumstances:

If you explicitly agree to receive push messages by clicking the link in the verification email, we will send you emails containing push messages.

The assessment of personal information you provide to us involves "special categories" of personal information (e.g., your religious beliefs or political opinions), which we will then process to provide assessment results and for research purposes (data will be anonymized or pseudonymized). In this case, we rely first on legitimate interests and second on your explicit consent.

Please note that you can withdraw your explicit consent at any time.

If you provide us with certain categories of personal data, we may also further process this data for research purposes — typically, it will be anonymized, so it is no longer your personal data. If personal data processing is involved, we will also rely on Article 9.2(j) of the General Data Protection Regulation (GDPR).

Do we transfer your information elsewhere?

As a global digital service, we need to work with multiple vendors, some of whom are located outside the UK and the European Economic Area (EEA), such as in the United States, to operate the website and provide online services. Some of our employees also work outside the EEA. Therefore, some of your data may be transferred outside the EEA. Some countries may not have data protection laws equivalent to the current data protection laws in the EEA.

We will ensure that when personal information subject to GDPR is transferred outside the EEA, appropriate or relevant safeguards permitted by GDPR (e.g., contracts approved by the European Commission) will be complied with, which are designed to protect your privacy rights and provide you with remedies if your personal information is misused.

We generally use contractual clauses for such transfers (pursuant to Article 46.2 of the GDPR), unless the relevant country is considered adequate under Article 45 of the GDPR (including the US Privacy Shield). We also restrict access to your personal information to only employees who need to know such information for business reasons. If you would like more information, please feel free to contact us.

When necessary, we will share your information with the following third-party vendors, as follows:

Gmail is responsible for sending transactional emails. We also collect email open and click statistics to monitor and improve communication.

Airwallex processes payments and conducts anti-fraud checks.

Google Analytics, Google Ads, Facebook Ads, and Microsoft Ads, etc., for analyzing visitor behavior, as well as hosting websites, databases, and related assets and services.

We have listed all third-party providers here to be as transparent as possible. "Sharing" is a general term for when your information is transferred outside our company. We transfer as little data as possible and encrypt data where possible. For example, our email service provider needs to know your email address to provide test results, but we do not know your password.

We take all reasonable security and access control measures to protect data on our third-party websites.

How and when do we share your information?

First, no one on the website can see your personal information.

However, in the following special circumstances, we may also disclose your personal information:

When required by law or in connection with any ongoing, prospective, or legal proceedings that we reasonably believe may occur;

When we need to establish, exercise, or defend our legal rights (e.g., providing information to others to prevent fraud);

If we are involved in a merger, reorganization, or any similar process that requires the transfer of your information, we will share your information with the parties involved in that process (e.g., potential buyers);

If we have good reason to believe that you or others are in danger (e.g., if reasonably credible statements about self-harm or threats appear in our discussions), we will attempt to contact local authorities and provide them with information that may help prevent such situations.

Generally, except as described above, we do not share your personal information with third parties.

How long do we retain your personal information?

We will retain your information to provide you with services and to fulfill the purposes described in this policy or the terms and conditions. This also applies to any other parties with whom we share information with you.

Here are some examples of data categories and their retention periods:

Payment and order data, including relevant logs — 10 years.

Test result information — permanent.

Once we no longer need your information to comply with legal or regulatory obligations, or for other purposes described in this policy, we will de-identify your information or completely delete it from our systems.

How do we handle information from minors?

You can only use our website if you have reached the age of consent for data processing as defined by the laws of your country. Regardless of local laws, children under 13 years of age are not permitted to use our website. If you are a parent and discover that your child is using our website and you do not wish for them to do so, please feel free to contact us.

As a startup, we do not have the resources to verify and obtain parental consent. Therefore, if you are not of legal age in your country, you are not authorized to use our website.

What can you ask us to do with your information?

Under GDPR, you have several fundamental rights free of charge. These rights include:

This privacy policy aims to address the fair processing of information and transparency of data use;

Access to your personal information and certain other supplementary information;

Request us to correct any errors in the information we hold;

Request the erasure of personal information related to you in specific circumstances;

Receive the personal information about yourself that you have provided to us in a structured, commonly used, and machine-readable format and have the right to transmit that data to a third party in certain circumstances;

Object at any time to the processing of your personal information for marketing purposes;

Object to decisions made by automated means, especially those that have legal effects on you or similar significant impacts;

Object to our continued processing of your personal information in certain other circumstances;

Restrict our processing of your personal information in certain circumstances;

Withdraw your consent if we rely on your consent as the lawful basis for the relevant processing;

The right to complain to a supervisory authority.

For more information on these rights, including when they apply, please refer to the ICO's guidance.

If you wish to exercise any of these rights, please send us an email. Please remember that you need to send the request from the email address associated with you for us to process it. Otherwise, we will not be able to confirm that you are the data owner.

How do we protect your information?

We take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal information. For example, we store this information on secure (password and firewall-protected) servers, encrypt some sensitive traffic to and from the website, and anonymize or pseudonymize personal details where possible.

However, we cannot guarantee the complete security of data sent over the internet. Someone may find vulnerabilities in our encryption protocols, your internet provider may log data you send, etc.

How to contact us?

It is recommended that you click "Contact Us" directly. We will reply to you within 1-3 business days after receiving your message.

Other

You are responsible for keeping any emails we send to you confidential. It is not recommended to share this information with anyone; anyone who has this information will have full access to any information related to you on our website.

Some articles and website sections contain links to other websites, and we are not responsible for the privacy policies of these websites.

We may update this privacy policy from time to time by posting a new version on the website. You should check this page occasionally to ensure you are happy with all changes.